Break into the UK tech market with experts on your side

Start building your B2B tech company’s sales pipeline within just 8 weeks, backed by a money-back guarantee. 🚀

We are a go-to-market (GTM) partner who develops AND executes bespoke GTM plans to establish tech companies here in the UK. 🇬🇧

“To get from zero to having built a pipeline of about $15m and won 12 clients, that’s a lot of progress.”
— Managing Director, Tessaract

TO SUCCESSFULLY BREAK INTO THE UK MARKET - YOUR GTM PLAN MUST DELIVER MORE OF THESE
👇 👇 👇

CONVERSATIONS


— with prospects, potential partners, influencers and other key market players —
🤝 🤝 🤝

Develop these new relationships to:

  • 🚰 Fill your sales pipeline

  • 😇 Enhance your reputation

  • 🪄 Exert your influence

  • 🗣️ Receive feedback on your product and processes

  • 🔎 Learn about your target market and competition

  • 🤸 Enhance your capabilities

  • 🏋️‍♂️ Expand your capacity

Helping Singapore’s Tessaract crack the UK’s legal tech market

“In 2022, we were a completely new entrant to the market.

We had to devise a plan from scratch, a whole go-to-market strategy.

(Today) we know that we are recognised across the market and we now expect to be in most processes where a new system is being considered and so to get from zero to that, having built a pipeline of about $15m and won 12 law firm clients, that’s a lot of progress.”
— Mike Hinchliffe, MD at Tessaract

Who we work with:

  • CEOs and Directors of ambitious B2B tech companies selling big-ticket products.

    They see huge potential in the UK market but face three major obstacles that could make entry UNCERTAIN and COSTLY:

    1. Establishing product market fit 🧩

      • Is there a healthy market for our specific product in the UK?

    2. Developing an effective GTM plan 🎯

      • How do we engage prospects to book sales meetings consistently?

    3. Assembling a team to execute the GTM plan 👯👬👯👬

      • Do we have the people in-house or will we need to hire UK staff?

    They can feel frustrated at their lack of progress and are willing to ask “How quickly could I win my first UK customer if I had a blueprint for success and an experienced, battle-hardened team to drive results?”

  • Breaking into any new market is tough and the lucrative UK market is both mature and competitive, making it tougher than most.

    It’s an iterative process requiring focus, commitment and flexibility. 🤸

    The reason people say ”No” to us is fear 🫣:

    • of commitment to a target market and an Ideal Customer Profile in order to win their trust

    • of rejection and stepping outside their comfort zone to meet the market head on

    • of change in response to market feedback and the needs of UK customers

    • genuinely worry about achieving product-market fit in the UK so you can be sure you’re making the right call for your business, team, and investors 😕

    • feel frustration thinking about where to start and about the time and resources you’ll waste trying to figure things out on your journey to piecing together a viable UK GTM plan 😣

    • are concerned about not having people on the ground in the UK to execute and even more distressed at the prospect of blowing your cash runway by building a team here before seeing any traction in the market 😬

Entering the UK tech market shouldn't be risky and expensive

Here’s how we can help:

    • Tired of meeting with prospects who don't appreciate or need your product? 🤷‍♂️

    • Validate your UK market potential—understand demand, competition, and opportunities with our UK Market Readiness Report

    • Inspire trust and conviction in yourself, from potential customers, your team and investors with clear analysis of the market you plan to disrupt 🤝:

      • Customer Base Analysis, interviews, Ideal Customer Profile definition, Competitive Landscape Analysis, TAM estimate, Customer/Product Overview, UK Positioning Audit and Messaging Magic Template

    • Tired of jumping from one marketing activity to another with little to show for your efforts? 🥵

    • Execute with precision and prioritise high impact sales and marketing activities with a bespoke GTM plan 💥

    • Build sales pipeline today and lay the foundations for generating inbound enquiries from prospects in the future 🙌:

      • Meet prospects 4x faster

      • Featuring your channel strategy, conversion-optimised content assets and your tech and data requirements

    • Tired of forcing your people into roles they aren’t suited for or hiring expensive sales staff who underperform? 📉

    • We'll start building your sales pipeline within 8 weeks or you can ask for your money back

    • Build traction first to avoid gambling your cash runway on your own UK Sales and Marketing team 🎲:

      • Book sales meetings or your money back guaranteed

      • Leverage prospect feedback to better meet their needs

      • Tech setup, data collection, run marketing channels, book sales meetings, prospect handover process, performance reporting, analysis and optimisation

The Secret to B2B Tech Growth in the UK from Day One? 🤫

A phased, multi-channel GTM plan (and the people to execute it).


  • They fail because they’re too slow. 🐢💨

    Too slow to:

    • Find the right people to sell to (the WHO)

    • Figure out how to meet them (the HOW)

    Not enough sales meetings = no pipeline = your cash disappears. FAST. 💸💸💸

    So what do you do?

    👉 First, get clear on who you want to meet. (We can help with that.)

    👉 Then, work on the how — how do you reach them now?

    Here’s the problem:

    Nobody knows who you are.

    Nobody’s looking for you.

    Nobody cares… yet.

    The fix?

    ✅ Start with cold outreach.

    Use outbound channels to book meetings purely based on:

    • A strong offer

    • A skilled person reaching out

    This isn’t easy. You’ll need to:

    • Test to find what works

    • Have the right people to do the work (outbound takes effort!)

    💡 That’s where a team like GoToMarketUK comes in. We do this every day.

    Why does it matter?

    Because those first few wins buy you time.

    You land UK customers.
    You build trust.
    Then you add brand-building channels to grow inbound demand.

    And as your name spreads…
    More people come to you. 🙌


    A phased, multi-channel GTM plan is the most reliable way to go from:

    🥸 Unknown outsider → 😇 Trusted brand → 🚀Must-have solution